A NEW WEBSITE, A BRAND LIBRARY, AND CLEAR COPY FOR THIS PRETOTYPING ENTITY
Exponentially teaches Pretotyping techniques to leading international and national corporates, start-up incubators, innovation investors and corporate accelerator programs. Company Director Leslie Barry enlisted Tout Creative to create a website for Exponentially that clarified and distilled the messaging.
Exponentially wanted to communicate to their audience what they do and how they can help businesses make data-informed decisions. The business also sought to solidify their brand style and create a brand asset library to be used across their business and marketing assets, such as for presentations and social media channels.
Exponentially now has a great website through which they can engage potential and existing clients, provide information about their services, and generate interest in their workshops. They have clear and engaging messaging supported by a full suite of tailored branding.
“Tout Creative did an excellent job creating our website. We’ve since been able to edit our content to keep it up to date with ease, and we now have an established brand style supported by assets that we’ve successfully applied to projects such as presentations and social campaigns. Tout Creative are professional, highly responsive and super easy to work with.”
Leslie Barry, Director, Exponentially
Our copywriter worked to understand Exponentially's 'tech' vocabulary and devised an approach to simplify the company’s ‘complex’ ideas and processes into language that would resonate with industry experts and unfamiliar audiences alike.
We used Squarespace to develop Exponentially’s website platform to ensure that the business could update their content and add new pages with ease. We refined their logo, created a brand colour palette, and designed illustrations and infographics that detailed their services through a ‘fun’ but 'corporate' visual language. We also introduced photo treatments to establish a consistent look for the Exponentially brand family.